Video Marketing Agency – Digital Sales

Video Marketing Agency – According to Cisco, by 2020 video traffic will be 82 percent of all consumer Internet traffic, from 70 percent in 2015. It is also worth noting, close to 80% of users will click on an embedded video on a website (although retention rates vary). Ignore video marketing at your peril! This page will discuss YouTube as an example of Video Marketing, obviously there are countless platforms and forms of video advertising which we will discuss in our digital blog.

Video Marketing Agency – Some YouTube Facts:

• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year
• 100 hours of video are uploaded to YouTube every minute
• YouTube is also classified as a search engine- making it the second biggest search engine in the world

Video Marketing Agency – YouTube Advertising

• on YouTube can be achieved through two routes
  • Google Display Network
    • YouTube itself is part of the GDN and typically show text based advertisements just underneath videos as they play
  • TrueView
    • TrueView is the larger and more effective method of advertising on YouTube and integrates with Google AdWords.
    • It is essentially Google AdWords Video Campaigns and TrueView refers to the various formats which can be utilised by the video advertiser

With TrueView advertising you only pay if user watches your advert, the viewer has to choose to watch your video or there is no charge. As you choose what you want to pay for a view, you get the right audience at the right price. Advertisers can also run videos longer than 30 seconds, which allows for more freedom to experiment with different creative formats. Advertisers can also try longer product demos, customer testimonials, or a how-to video demonstrating products in action.

Video Marketing Agency – TrueView In-Stream

• In-stream ads play like a TV-style ad before or during another video from a YouTube partner. Viewers see 5 seconds of a video and then can keep watching or skip it
• Advertisers pay if they watch for at least 30 seconds or to the end of the video (whichever is less

Video Marketing Agency – Overview of TrueView Formats

Video Marketing Agency – TrueView In-Slate

In-slate ads show before YouTube partner videos that are 10 minutes or longer. Viewers choose to watch one of three ads or see regular commercial breaks during their video instead again, advertisers are charged when viewers choose to watch the video. In-search ads appear above or to the right of regular result on the search results page. The Advertiser will choose keywords that will trigger the appearance of their advertisement in a similar way to Search.

Video Marketing Agency – TrueView In-Search

In-search ads appear above or to the right of regular result on the search results page. The Advertiser will choose keywords that will trigger the appearance of their advertisement in a similar way to Search.

Video Marketing Agency – TrueView In-Display

In-Display advertisements show up on the right hand side of videos you are currently watching. The advertisement will appear as a thumbnail and include call to action text, etc.

Digital Sales Video Marketing Agency – Need Help?

If you need help with any aspect of digital marketing and sales, we are a company with the knowledge and expertise to help you with your video marketing, video branding, in fact any type of digital activity. Call the team or send us a mail at: info@digitalsales.ie, or see our contact us page for our office locations.