SEO Company – See this page for an understanding of the basic of SEO, there are other SEO principles, types and techniques which any reputable SEO Company should be considering and positioning to their clients, such as:
SEO Techniques:
On Page SEO (sometimes referred to as On Page Optimisation)
Off Page SEO (sometimes referred to as Off Page Optimisation)
Technical SEO
Analytical SEO
SEO Types:
White Hat SEO
Black Hat SEO
Grey Hat SEO
SEO Company – On Page SEO leading to Off Page SEO
When building and assessing any website or online business, you must get the basic ‘on page SEO’ correct, which we have documented here. However, Off Page SEO can consist of activity such as:
Inbound Links – Measure your inbound links and their value – We will Undertake a Link Audit
Social Media Engagement is now considered a SEO signal – you must keep your social media accounts active and promote them
Online Reviews – Google Plus, Yelp, etc.
For local on page SEO – listing on local chamber of commerce, local business directories, local community group websites, etc
Article Submission
Blog & Forum Comments and Posting
Document Sharing, Image Sharing, Video Sharing
Guest Blogging
It must be remembered that there are over 200 SEO factors that search engines consider, which leads us to more technical SEO and best practice.
SEO Company – Technical SEO
Technical SEO relates to activity that does not relate to content. Really it about your website code and how easy it is for search engines spiders to crawl and index your website, your website pages and website content.
Technical SEO may consist of practices such as:
Rich snippets, rich cards, knowledge panels and answer boxes
robots.txt
Consistent URL structure
Support secure browsing – HTTPS configuration
Sitemaps including .xml
Leaving ’breadcrumbs’
Adding a custom search engine
Defining canonical links
AMP configuration
canonicalize, 301 redirect and refer in Hreflang and XML sitemaps
etc.
SEO Company – Analytical SEO
It is vitally important to continuously analyse SEO progress, set and define measurement factors such as:
Organic Traffic
Traffic Quality
SEO Rankings
Conversions
Is your SEO investment paying off? What other issues may be a factor? Do you require external sales consultancy, both traditional and online?
Some of Our SEO Company and Client Work
Local, National and International SEO Company – Digital Sales – Contact Us today to Discuss our SEO Company Services and How we can help you achieve your search engine optimisation KPI’s.
