Digital Strategy Consulting – Apparently 50% of businesses don’t have an integrated Digital Marketing Strategy. Within this blog post we document some consideration and touch on some models which will help your digital strategy composition.
Digital Strategy Consulting – Every strategy must contain a plan and from that plan goals are set, brand consistency is interwoven in the digital strategy. The value proposition is developed and then the digital marketing mix is decided that will best match the digital goals. The customer cycle is then monitored and amendments made to optimise lead generation and sales.
Companies can also undertake a similar yet deeper digital strategy that includes a Situational Analyses, Objectives, Strategy, Tactics, Actions and Control.
Using a SWOT Analyses will identify and document your customer and help analyse the competition. Objectives are then set against the digital strategy, objectives such as customer acquisition, customer retention, customer engagement, brand awareness or lead generation.
A marketing mix matrix is then designed, goals versus marketing mediums, such as:
This marketing mix grid will lay down the groundwork to select and design a specific ‘tactic plan’. BY channel, what will the exact approach be?
Like every project, it must be managed the plan is put into action. Clear ownership of the digital strategy assigned, the tactics implemented, timelines and executions are clear, and ultimately deliverables identified.
Another tool that can aid the digital strategy is a ‘Marketing Funnel’, similar to the models discussed, but one which defines the customer cycle on a website, from ‘awareness’ to ‘loyalty’ and repeat purchase.
If you are a company that wants to develop an online digital brand or is seeking ‘digital strategy consulting’, or needs help developing sales and leads online, call the team or send us a mail at: info@digitalsales.com, see our contact us page for our office locations.
