Digital Sales – The Digital Branding Agency

Digital Branding Agency – Branding Impact – It’s said that “branding affects perceptions since it is well-known that in blind product testing consumers fail to distinguish between brands” (Jobber, 2010). So how can a company enhance their brand online? It’s has become clear that consumers on the Internet, are active co-producers of value, that want to contribute feedback and brands now need to facilitate rather than control content and brand online.

Let’s take a look at the basic, what exactly is ‘brand’ and why is it so importance?

Digital Branding Agency – Brand & Branding Definitions

BRAND = the sum of the characteristics of a product or service perceived by a user

BRANDING = The process of creating and evolving successful brands.

Digital Branding Agency – Digital Brand and its importance to the Consumer

Establishing a strong online brand can significantly help your sales influence. When a consumer buys a brand they are effectively Avoiding Risk. When people view a brand, it can potentially act as a:

• Signal of quality
• Risk Reducer
• Search Cost Reducer
• Promise, bond or pact with maker of product
• Identification of Sources of Product
• Assignment of Responsibility of Product Maker
• Symbolic

How can a website help create a digital brand online, some factors to consider:

• Create a compelling, interactive experience including rich media which reflects the brand
• Consider how the site will influence the sales cycle by encouraging trial, for example cars
• Developing an exchange (permission marketing) programme on your website to begin a “conversation with the most valuable customer segments, for example, email
• UGC – Encourage User Generated Content – Comments, Feedback, Competitions, etc.

Some of Digital Branding Agency Clients

Digital Sales – The Local & Global Digital Branding Agency

If you are a company that wants to develop an online digital brand or needs help developing sales and leads online, call the team or send us a mail at: info@digitalsales.com, see our contact us page for our office locations.