Brochure Website – At Digital Sales we very rarely build brochure type websites, mainly due to the fact that you won’t generate any organic sales leads. Of course, you can build a brochure website and then drive paid traffic to it and maybe try and rank for three to five keyword strings. A perfectly valid digital strategy if your budget is restricted, or you are testing the market and you haven’t got the time to focus on long term SEO and online branding. In this blog post we will detail how the team at Digital Sales build a world class brochure website that stands out.
You will get many web design companies just throwing up a website, ticking the boxes and getting the job out the door. With respect, this approach is usually down to the amount of budget against the project. At Digital Sales we treat every project equally, the same standards applied regardless. So, what did we do for www.HeatingandPlumbing.ie – a new start-up Heating and Plumbing company. The site is a custom built site, no CMS – see the differences here.
Many companies will register a company name and then think about a domain name. First mistake. You must find out what search volumes are present against strategic sector keywords and find out what domain names are available? So, we decided on www.HeatingandPlumbing.ie – 140 searches per month, Ireland focused and the company name: AG Heating & Plumbing…like it was supposed to be!!!
See what you think…
Assigned Links with Keywords, employing On Page SEO best practice and a world class design with Social Proofing where possible and don’t forget a strong call to action.
Link: Heating Systems & Boiler – Keyword: Boiler Service
Link: Plumbing Service – Keyword: Plumbing Services
Link: Bathroom Installations – Keyword: Bathroom Installation Service
Trying to rank for a keyword on the Contact Us page, just won’t work – how can you apply On Page SEO to a Contact Us page with no realistic chance of uploading text onto the page??? So, don’t do it.
See the GET A QUOTATION TODAY box on the homepage above and within the inner page design, right hand side:
.xml sitemap for the search engines and a website sitemap for users.
http://www.heatingandplumbing.ie/sitemap.xml
I know what you are thinking, a 11 page website and a sitemap on it? Is it really required? No, its not, but why take the risk of being penalised by the search engines for excluding one? Just don’t take that chance, it’s not worth it.
And then submit your .xml sitemap to Google and Bing, see:
Google Analytics
Although the site is new and users are not going to find a dead page, the search engines will look to see if you have a 404 page. If you don’t you may get penalised, never take the change.
As you can see there is an awful lot more work involved in a brochure website than you might think, when done right!!!
If you are a company that wants to build a world class brochure website or needs help with your organic search position, Digital Strategy or generating online sales……do the necessary!!!…contact the Digital Sales team direct send us a mail at: info@digitalsales.com, see our contact us page for our office locations.
Diarmuid Haughian – Business Development Director – Digital Sales
Dip. International Selling, Cert. Digital Marketing, MSc. BITS, MA Career Guidance
