SEO Expert New York @ Digital Sales – Some SEO Tips

SEO Expert New York – It’s said that organic search results are free, well it may be true for certain websites, but for ‘most’ that statement is rubbish.  Organic Search Results are not free, in fact get it wrong from the start and it will cost and cost you dear.  I hear you say, SEO Expert New York has just made a statement other’s would contend.  And yes, they are right to argue the sentiment, but why does SEO Expert New York come to such a conclusion?

SEO Expert New York – Why Organic results are not free

Pay no attention to your website, do nothing with it and if your website is ranking for certain search string, it will slide, and slide downwards.  So, you must be active, and if you have an active and planned digital marketing strategy then that activity will come at a cost.  Labour, time and knowledge all come at a price.

SEO Expert New York – Why is Organic Position so important

You have to remember, natural or organic search on average receives more than 250% more traffic than paid advertisements on Google.  And users seldom click past the first page of Google and first page results on average get 85% more clicks.  If you are still not convinced, users trust organic results much more than paid results (apologies, no research or stats to back this point up).  So, here are some basic SEO tips from the SEO Expert New York @ Digital Sales which should in the long term enhance your SEO results…

SEO Expert New York – Tips

• Page Content has value in the Google search algorithm
• Include your keywords in the first paragraph of text on your webpage
• The actual text or page content is still a powerful and important element in determining your Google position
• Many websites prefer to minimise text on websites, but they do so at their peril, the less text on your website, the more likely Google will give your website a low score.

SEO Expert New York – Good Content

Good content is vital to the success of not only your SEO activities but also the future of your website

• If your pages contain relevant content, search engines will rank your page higher
• Update website content regularly – stale and old websites are frustrating for all parties and do not encourage returning visitors
• Strong content will encourage more sites to link to your pages, resulting in more traffic and increasing your search engine ranking.

SEO Expert New York – Page Rank and Backlinks

PageRank is the original algorithm used by Google Search which measures websites in terms of strength or value on a scale of 1-10. Named after Larry Page (co-founder of Google) Page Rank is heavily influenced by the number of backlinks pointing to your website. A website’s PageRank can increase by having good quality content, etc.

• Every time a website links to my site it adds some value to the quality of your site
• Inbound ‘back-links’ are links from 3rd party websites, directing traffic back to your website
• Each ‘back-link’ is like a vote for your site, indicating you have a quality website
• However, Google distinguishes between the quality of the website linking to mine. In other words, it doesn’t treat incoming links equally
• If the incoming link is from a highly visited site then the more important your website is considered by Google.

Need help with your  SEO activity or strategies?  Contact Digital Sales…

SEO Expert New York – Contact Digital Sales

If you are a company that wants to build a world class website or needs help with your organic search position or generate online sales……do the necessary!!!…contact the Digital Sales team direct send us a mail at: info@digitalsales.com, see our contact us page for our office locations.

Diarmuid Haughian – Business Development Director – Digital Sales

Dip. International Selling, Cert. Digital Marketing, MSc. BITS, MA Career Guidance