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Content Marketing Agency

Inbound Marketing Agency – Digital Sales

Inbound Marketing Agency – At Digital Sales we develop, manage and activate social media strategies and campaigns for countless clients, so they can stay focused on their principle functions and business goals. So, what is content marketing and how can a Inbound Marketing Agency like Digital Sales help? Which social media tool (s) or channels should you use or not use for my business and how can they lead to digital sales and lead generation?

Inbound Marketing Agency – What is Social Media Marketing?

Social media is any application or website that allows the user to create and share content or to participate in social networking.

  • What can we create?

Content – Video, Images, Audio and Text

  • What is Sharing?

Sharing is making ‘Content’ available for others users in a community.

Inbound Marketing Agency – Social Media for Business

  • Inbound marketing is any content developed by a business to ‘draw in’ the customer over an electronic platform. It can come in the form of a blog post, tweet, image, video or email and offers value to the user
  • Inbound marketing allows business ‘connect’ with its customers and prospects and builds the Brand relationship and identity
  • Outbound or traditional marketing interrupts the user with unsolicited promotion whereas as Inbound marketing engages and builds trust
  • Inbound also known as Permission marketing
  • Outbound also known as Interruption marketing

“Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.” Hubspot.com

Inbound Marketing Agency – Advantages of Inbound Marketing

  • Potential for exponential reach
  • Possibility to target your promotions
  • Highly measurable
  • Posts can go viral leading to high exposure
  • Builds your brand

Inbound Marketing Agency – Challenges of Inbound marketing

  • Highly involving and labour intensive
  • You must decide on the social channels that are best for your business
  • Constant monitoring required to ensure prompt response to customers
  • Disgruntled users comments can go viral very quickly

Inbound Marketing Channels

Inbound Marketing Agency

 

Inbound Marketing Agency – Types of Social Media

Types of Social Media

 

Social Media Management & Strategy Digital Sales – Contact Us today

Essentially, we will provide a dedicated Social Media Marketing Manager who will directly manage your social media strategy, initially auditing your current social media activity and strategy. From there the correct social media platforms and tools will be selected, focusing on Segmentation, Targeting and Positioning in order to identify your target market and where that target market resides online. Employing social media tactics which may include a variety of the functions below:

Social Media Strategy
Social Media Strategy

Contact the Inbound Marketing Agency Experts

Whatever your budget or the growth stage that your business is at, we will tailor a social media strategy and proposal that will deliver sales and growth locally, nationally or internationally.  Do contact us today to discuss our digital and social media marketing consultancy services.

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