Digital Market Segmentation – Market Segmentation & Market Targeting – Better customer segmentation and targeting will lead to increased customer satisfaction. Marketing segmentation is the process of grouping individuals or businesses, according to similarities in use, consumption, or benefits of a product or service.
Market targeting is the process of selecting market segments that are most attractive to the firm. Targeting segments can include accessibility, profitability and growth potential. Marketers create segments to identify and reach the right people at the right time.
Two market segments have recently caught the interest of e-marketers. Millennials: 60 million people born between 1979 and 1994, over 95% use the internet. Kids: Under 11 segment will more than double to 25 million by 2015.
Product distribution strategy is a driving force behind geographic segmentation. The amount of global users of global Facebook and search engine adoption, language spoken, and other variables.
User psychographics including, personality, values, lifestyles, activities, interests, opinions.
By using segmenting techniques, companies can determine the benefits sought and marketers can analyses what people or their customer segments actually do online. Online activities which might include connect, create, learn, enjoy, trade, and give.
At Digital Sales we select and define customer segments and targets, defining rich targets to serve online and which locations. We practice online niche marketing and micromarketing, which is individualized targeting.
We are a digital marketing agency that will help you segment and target your audience and articulate how you differentiate and convince the market that your product or service has unique and specific advantages. Call the team or send us a mail at: info@digitalsales.com, see our contact us page for our office locations.
