Digital Sales – The Mobile Marketing Agency – How Does Mobile Marketing Work?
Mobile Marketing Agency – Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options. As you can see from the graph below, global mobile users as of 2014 surpassed Desktop usage…
Mobile Marketing Agency – App-Based Marketing
This is mobile advertising involving mobile apps. While 70% – 80% of mobile time is spent engaged with apps
You don’t have to create an app yourself to get in on the action
Services like Google AdMob help advertisers create mobile ads that appear within third-party mobile apps
Facebook also allows advertisers to create ads that are integrated into Facebook’s mobile app
Facebook’s mobile Promoted Post ads integrate so seamlessly with Facebook’s news feed that users often don’t realize they’re looking at ads
Mobile Marketing Agency – In-Game Mobile Marketing
In-game mobile marketing refers to mobile ads that appear within mobile games
In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens
Mobile Marketing Agency – Location-Based Marketing
Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business.
For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business.
Mobile Marketing Agency – Mobile Search Ads
These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.
Mobile Marketing Agency – Mobile Marketing Best Practices
Mobile devices have small screens, which means words should be used sparingly
Cluttered and crowded ads will just drive users to scroll past
When it comes to mobile, it’s best to keep things simple
Be sure to remember that 1 in 3 mobile searches have local intent
Users often use mobile devices to complement their immediate worldly interactions – where is the nearest gas station?
Is there a nearby coffee shop that has wi-fi? Optimize for local mobile marketing to make sure you are aligning with users’ queries
The type of audience you’re hoping to reach should influence the kind of mobile ads you use
Are they gamers? Then try taking advantage of in-game ads. Are they young and tech-savvy? Mobile Facebook Promoted Posts might be more likely to get their attention
There’s a lot of room for experimentation when it comes to mobile marketing. Don’t be afraid to test out some ad extensions with your AdWords Enhanced Campaigns – try the Google Offers ad extension, or the click-to-call extension, and see how they work for you
Experimenting is great, but there’s no point in trying new techniques if you’re not tracking your results to see what works and what doesn’t
Digital Sales – The Mobile Marketing Agency
Every company should have a Mobile Marketing Strategy core to their marketing strategy, starting off with the fundamentals, that is having a mobile friendly website. Have a look around when you pay a visit to your local coffee shop see how many faces are glued to their smartphone screens??!!
At Digital Sales we are here to help companies not only advertise and target prospects on mobile devices but to be found on mobile devices and help design a user experience for mobile first. Feel free to reach our to the Digital Sales team and we will be happy to discuss your mobile marketing options, see our social media links below, send us a mail directly on: info@digitalsales.ie, see our contact us page for our office locations.
