Category: Sales

Social Proof

Social Proofing on a Website – in what forms?

‘Social proof is also one of Robert Cialdini’s six principles of persuasion which maintains that people are especially likely to perform certain actions if they can relate

Lead Generation

Lead Generation – The Buying Process

Lead Generation – For this lead generation blog post I’m going to assume you have defined your value proposition, composed a sales script, voicemail message, 10 slide

Sales Performance

Sales Performance & Metrics

Sales Performance – E. M. Gray (Covey, 1992) when studying a common denominator of successful people found that ‘the successful person has the habit of doing the

Sales Performance

Sales Metrics – Why Measure?

Sales Metrics – It’s quite simple, if you measure activity against sales objectives, a company can diagnose issues with the sales message and the sales process. By

Cold Calling

The Qualified Sales Consultant – What you should be doing – pre meeting

The Sales Consultant – Schultz and Doerr (2014) argue that the ‘solution sales is not, in fact, dead.  It is still necessary, but no longer sufficient on

Cold Calling
Cold Calling

5 Sales Tips – For the B2B Sales Professional

Sales Tips – Look for Trigger Events – Trigger Events in the context of selling appears to originated from Jill Konrath.  A trigger event can come in

Cold Calling
Cold Calling

Cold Calling – Breaking The 30 Second Barrier

Cold Calling – Never Cold Call. Cold Calling – Yes, you heard it, ‘never cold call’, in my earlier days my personal metric was to make 100

Cold Calling
Digital Marketing Consultant

Digital Lead Generation – How to make it happen….some techniques from Digital Sales

Digital Lead Generation – Using Digital Marketing Activity to Generate Leads – B2B Selling has changed dramatically over the past ten years and one facilitating reason is the

Digital Marketing Consultant